Advanced Commercial & Business Ecosystem
CBE-0600 (VivaMall) Lifestyle Shopping Center with VR Showrooms
The virtual marketplace of new experiences.
Vision and Identity
VivaMall envisions a lifestyle destination where technology and leisure come alive. It merges shopping, wellness, and entertainment within immersive virtual-reality environments. As the first VR lifestyle mall in the province, VivaMall offers boundless digital experiences that redefine modern retail and family recreation.
Architecture and Features
VivaMalls plan layers lifestyle anchors with VR showrooms wrapped around a central event atrium. Immersive pods, motion-tracking studios, and reconfigurable blackbox spaces serve rotating brand activations. Hospitality-grade finishes and acoustic treatments maintain comfort during high-energy events. Vertical circulation cores link directly to F&B terraces and wellness decks for full-day dwell.
Lifestyle and Experience
Step into a world where brands tell stories you can walk through. Try a sofa in your future living room, test a bike on a virtual trail, then celebrate with friends over music and late-night bites. Weekends become mini-vacations. You leave with more than bagsyou leave inspired.
Sustainability and Innovation
VivaMalls VR showrooms shift exploration from physical stock to immersive previews, reducing warehousing and sample waste. Smart building controls and heat-recovery systems curb energy demand. On-site renewables and EV charging anchor a clean visitor journey. Innovation here directly trims retail emissions.
Investment and Value
VR showrooms unlock brand activation budgets and experiential ticketing alongside retail rents. Event-led traffic smooths seasonality and supports sponsorship income. Tech-forward positioning increases media visibility and valuation multiples.
A next-generation lifestyle hub combining shopping, leisure, and entertainment with immersive VR showrooms. Customers can explore products virtually, customize purchases, and enjoy interactive experiences. Complemented by cafes, wellness centers, and recreational spaces, the center redefines consumer engagement, blending technology and lifestyle into a vibrant, future-ready retail destination.
A destination mall integrating virtual reality showrooms, immersive brand experiences, and lifestyle amenities. Shoppers can explore products in 3D virtual environments before purchasing.
Key Features:
| Investment Highlights: | Destination retail featuring VR showrooms and event-led spend. |
| Value Proposition: | The Provinces First VR Lifestyle Mall |
| Benefits: | High-tech consumer attraction |
| Why it Matters: | Creates experiential retail that attracts families and tourists |
| Role: | Builds destination retail experiences |
| Core Objectives: | Innovation, investment growth, tourism |
| Mission Statement: | Shop, play, and experience the future in one place. |
| Key Features: | VR-powered shopping, leisure spaces, interactive displays |
| Land Area: | 48,500 sqm |
| Projected Gross Income per Year: | PHP 1,833,300,000.00 |
| Valuation: | PHP 185,621,625,000.00 |
| Initial Business Model: | Unit Lease |
| Main Business Model: | Lifestyle Mall Development |
| 2nd Business Model: | VR Retail Experiences |
| Other Income Streams: | Sponsorships, Brand Launch Events |
| Estimated ROI Timeline: | 8 years |
Specifications:
| Building Size: | 68m(w) x 102m(l) x 33.5m(h) |
| Building Features: | 6-storey Lifestyle mall: 4 m floors for VR showrooms; two-level parking + roof 1.5 m. |
| Unit Features: | 60 sqm / unit |
| Number of Buildings: | 7 |
| Units per Building: | 690 shops + showrooms |
| Total Number of Units: | 4,829 total units |
| Selling Price per Unit: | PHP 3,796,434.78 / unit |
| Lease Rate per Unit per Month: | PHP 31,636.96 / mo |





























