Advanced Commercial & Business Ecosystem
CBE-0300 (VirtuMall) Outlet Mall with AR Shopping
Experience shopping beyond reality.
Vision and Identity
VirtuMall envisions a new frontier in retail a digital-physical experience where shopping meets imagination. By integrating augmented reality and smart systems, it transforms every visit into an interactive adventure. VirtuMall represents the future of consumer engagement: immersive, intelligent, and endlessly dynamic.
Architecture and Features
VirtuMall combines factory-outlet streets with double-height AR experience galleries. Smart mirrors, volumetric capture booths, and dynamic LED ceilings enable try-ons and immersive promotions. Back-of-house micro-fulfillment corridors shorten click-and-collect paths. Generous atriums, daylight wells, and acoustic baffles keep the retail environment bright, efficient, and comfortable.
Lifestyle and Experience
You slip on AR and the store blooms into your size, your style, your mood. Outlets feel like treasure hunts, only smarter and kinder to your wallet. Friends laugh as virtual mirrors say yes to the fit. Shopping becomes playimmersive, effortless, and just a little magical.
Sustainability and Innovation
VirtuMalls AR try-ons and digital product twins reduce returns, packaging, and transport emissions. Smart HVAC and occupancy sensing keep operations lean without sacrificing comfort. Renewable power purchase agreements stabilize the centers footprint. Its experiential retail with measurable environmental gains.
Investment and Value
AR-led outlet retail increases dwell time and conversion, supporting premium base rent plus turnover rent. Factory-direct brand mix secures consistent footfall even in down cycles. Experiential programming creates tourism uplift and sponsor revenue streams.
A next-generation retail destination combining factory outlet shopping with immersive augmented reality experiences. Shoppers enjoy interactive virtual try-ons, smart product displays, and personalized promotions. The mall blends affordability with technology, offering convenience, engagement, and value. It redefines shopping by merging entertainment, innovation, and commerce in a vibrant environment.
A shopping complex where customers use augmented reality for immersive product experiences, personalized recommendations, and interactive promotions. Merges physical retail with digital engagement for a futuristic consumer experience.
Key Features:
| Investment Highlights: | Experiential retail with AR driving footfall and omni-channel conversions. |
| Value Proposition: | The First AR-Enhanced Outlet Mall Experience |
| Benefits: | Draws tourists, high retail turnover |
| Why it Matters: | Combines affordability and immersive retail, boosting tourism and local spending |
| Role: | Creates new retail and tourism attraction |
| Core Objectives: | Innovation, inclusivity, investment growth |
| Mission Statement: | Reimagining shopping through immersive experiences. |
| Key Features: | Factory outlets, AR shopping, personalized promotions |
| Land Area: | 48,500 sqm |
| Projected Gross Income per Year: | PHP 1,527,750,000.00 |
| Valuation: | PHP 154,684,687,500.00 |
| Initial Business Model: | Unit Lease |
| Main Business Model: | Retail Store Leasing |
| 2nd Business Model: | AR Experience Integration |
| Other Income Streams: | Advertising Partnerships, Tech Install Fees |
| Estimated ROI Timeline: | 8 years |
Specifications:
| Building Size: | 57m(w) x 85.5m(l) x 30m(h) |
| Building Features: | 5-storey Outlet mall: 4 m floors for shop signage & air circulation; large atrium; 2 parking levels. |
| Unit Features: | 55 sqm / unit |
| Number of Buildings: | 10 |
| Units per Building: | 440 shop units |
| Total Number of Units: | 4,400 total units |
| Selling Price per Unit: | PHP 3,472,159.09 / unit |
| Lease Rate per Unit per Month: | PHP 28,934.66 / mo |





























